BUS630

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BUS630 MKTGSTRAT| 3 - Credit Hours

Business, Econ, & Public AdminSchool of Education & Professional Studies
Course DetailsPrerequisites/CorequisitesStudent Learning Outcomes, Content, Assessment

Subject Code

BUS

Course Number

630

Department(s)

Business, Econ, & Public Admin

Academic Level (Course Level)

Graduate

Course Title

MARKETING STRATEGY

Course Description

Prerequisites: Graduate level status. Introduction and analysis of marketing strategies that propose concrete, measurable actions to accomplish specific marketing objectives. Topics include customer relationship management; customer social and digital media engagement; brand management; marketing mix strategies including product, price, promotion, and distribution strategies; marketing metrics; and sustainable marketing in a global environment. Offered alternating years.

Credit Hours Min

3

Lecture Hours Min

3