MST643

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MST643 MUSEUM MARKETING & PUBLIC REL| 3 - Credit Hours

History and Social Studies EduArts & Sciences
Course DetailsPrerequisites/CorequisitesStudent Learning Outcomes, Content, Assessment

Subject Code

MST

Course Number

643

Department(s)

History and Social Studies Edu

Academic Level (Course Level)

Graduate

Course Title

MUSEUM MARKETING AND PUBLIC RELATIONS

Course Description

Prerequisite: Museum studies graduate student status or instructor permission. Core components and principles of museum marketing and communication techniques including positioning, branding, and e-marketing. Methods for reaching old and new audiences through new media and creative partnerships. Resourcefulness in changing economies and aligning marketing goals to museums mission; application of principles to create effective marketing plans.

Credit Hours Min

3

Lecture Hours Min

3