INT610

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INT610 MANAGERIAL MRKT| 3 - Credit Hours

Engineering TechnologySchool of Education & Professional Studies
Course DetailsPrerequisites/CorequisitesStudent Learning Outcomes, Content, Assessment

Subject Code

INT

Course Number

610

Department(s)

Engineering Technology

Academic Level (Course Level)

Graduate

Course Title

MANAGERIAL MARKETING

Course Description

Prerequisite: Graduate status. Corporate and marketing strategy in a firm; the effect of product, distribution, pricing, and promotion strategy on corporate success; performance evaluation of a plan, including information gathering, analysis, and action.

Credit Hours Min

3

Lecture Hours Min

3