HTR390

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HTR390 STRAT MKTG HOSP| 3 - Credit Hours

Health, Hosp, Nutri & DieteticSchool of Education & Professional Studies
Course DetailsPrerequisites/CorequisitesStudent Learning Outcomes, Content, Assessment

Subject Code

HTR

Course Number

390

Department(s)

Health, Hosp, Nutri & Dietetic

Academic Level (Course Level)

Undergraduate

Course Title

STRATEGIC MARKETING IN HOSPITALITY

Course Description

Prerequisite: HTR 110. Relevant principles and concepts of marketing; theories of market segmentation and positions; various theories will be discussed using the analysis approach. Students will be required to develop a marketing plan and analyze hospitality case studies. Price, promotion, and consumer behavior are discussed in detail. Offered fall, spring and summer only.

Credit Hours Min

3

Lecture Hours Min

3