Subject Code
DES
Course Number
374
Department(s)
Academic Level (Course Level)
Undergraduate
Course Title
ADVERTISING DESIGN
Course Description
Prerequisite: DES 277 or AAD 104. Principles of advertising design as visual communication, motivation, and persuasion. Problems in advertising and publication design. Illustration, media, and techniques. Typographic design and reproduction processes. Offered fall semester.
Credit Hours Min
3
Credit Hours Max
6
Lecture Hours Min
1
Lecture Hours Max
2
Lab Hours Min
5
Lab Hours Max
10