COM616

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COM616 SOCIAL MEDIA STRAT| 3 - Credit Hours

CommunicationArts & Sciences

Subject Code

COM

Course Number

616

Department(s)

Academic Level (Course Level)

Graduate

Course Title

SOCIAL MEDIA STRATEGIES

Course Description

Prerequisites: Graduate student status or instructor permission. Uses of social media in the public relations field. Includes definitions; ethical and legal principles; research, strategic planning, writing, and measurement; social media campaigns; applications of social media. Offered every other summer.

Credit Hours Min

3

Lecture Hours Min

3