Course Title
PUBLIC RELATIONS PRINCIPLES AND PRACTICES
Course Description
Prerequisites: Admission into the master’s degree in public relations program, the Public Relations Management track of the Multidisciplinary Studies master’s program, or graduate status. Corequisite: COM 621. Organizational principles and strategic communication planning practices underscoring effective management of public relations; history and definitions of public relations; the role of ethics, corporate social responsibility, and legal issues in public relations. Offered every fall.
Credit Hours Min
3
Lecture Hours Min
3