Subject Code
COM
Course Number
314
Department(s)
Academic Level (Course Level)
Undergraduate
Course Title
ADVERTISING COPYWRITING
Course Description
Prerequisite: COM 210, COM 301. Intensive practice in planning, writing and evaluating advertising messages; informative and persuasive writing for print, broadcast and online media; advertising creativity, ethics and persuasion theory. Offered annually.
Credit Hours Min
3
Lecture Hours Min
2
Lab Hours Min
2