BUS624

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BUS624 BUS COMM DIGITAL| 3 - Credit Hours

Business, Econ, & Public AdminSchool of Education & Professional Studies
Course DetailsPrerequisites/CorequisitesStudent Learning Outcomes, Content, Assessment

Subject Code

BUS

Course Number

624

Department(s)

Business, Econ, & Public Admin

Academic Level (Course Level)

Graduate

Course Title

BUSINESS COMMUNICATIONS IN A DIGITAL WORLD

Course Description

Prerequisites: Graduate-level standing. Introduction and analysis of effective digital communications strategies in today's business environment. Topics include traditional versus digital business communication, marketing, and PR tactics; effective messages, both written and oral, from concept to delivery; and practical applications of digital communications. Offered alternating years.

Credit Hours Min

3

Lecture Hours Min

3