BUS500

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BUS500 MKTG OF SERVICES| 3 - Credit Hours

Business, Econ, & Public AdminSchool of Education & Professional Studies
Course DetailsPrerequisites/CorequisitesStudent Learning Outcomes, Content, Assessment

Subject Code

BUS

Course Number

500

Department(s)

Business, Econ, & Public Admin

Academic Level (Course Level)

Graduate

Course Title

MARKETING OF SERVICES

Course Description

Prerequisite: BME 600 Introduction to Marketing or equivalent. Applications of marketing principles in the service sector; service systems and the principles and practices involved in the marketing of services; past, current, and emerging trends in services marketing; development of marketing programs in the service sector.

Credit Hours Min

3

Lecture Hours Min

3