BUS420

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BUS420 INTNATL MARKETING| 3 - Credit Hours

Business, Econ, & Public AdminSchool of Education & Professional Studies
Course DetailsPrerequisites/CorequisitesStudent Learning Outcomes, Content, Assessment

Subject Code

BUS

Course Number

420

Department(s)

Business, Econ, & Public Admin

Academic Level (Course Level)

Undergraduate

Course Title

INTERNATIONAL MARKETING

Course Description

Prerequisite: BUS 320, business major. Course presents various concepts and tools for analyzing international marketing strategies and evaluating the marketplace. This includes competitors and the external environment: demographic, cultural, economic, technological, political/legal, natural, and presenting marketing opportunities. Focusing on developing, evaluating, and implementing international marketing strategy at all geographic levels. Offered every semester.

Credit Hours Min

3

Lecture Hours Min

3