BUS327

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BUS327 ADV CON & PRACT| 3 - Credit Hours

Business, Econ, & Public AdminSchool of Education & Professional Studies
Course DetailsPrerequisites/CorequisitesStudent Learning Outcomes, Content, Assessment

Subject Code

BUS

Course Number

327

Department(s)

Business, Econ, & Public Admin

Academic Level (Course Level)

Undergraduate

Course Title

ADVERTISING CONCEPTS AND PRACTICES

Course Description

Prerequisite: BUS 320, business major. Introduction to the field of advertising, including discussion of research, target marketing media selection and evaluation, goal setting and budgeting, and the development of advertising campaigns. Offered every semester.

Credit Hours Min

3

Lecture Hours Min

3